Milestone Technologies, Inc.

  • Email Marketing Specialist

    Job ID
    2018-6697
    # of Openings
    1
    Category
    Sales/Marketing
    Hire Type
    Regular Full-Time
    Job Category
    Advertising, Marketing and PR
  • Overview

    The Global Business Marketing (GBM) team is looking for an Email Marketing Specialist who is passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client’s best products and features for businesses. You will use digital channels, such as email, ads, web, social, and onsite to drive results.

    Responsibilities

     



    • Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.

    • Segment lists based on firmographic data and behaviors like past email engagement and website interactions.

    • Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability

    • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

    • Design and implement test plans (A/B and multivariate) to understand drivers of response and value.

    • Generate break-through analytical insights that drive significant email subscriber growth and response improvement.

    • Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns

    Qualifications

     



    • ​BA/BS degree in economics, statistics, computer science, or other quantitative field preferred

    • Proficiency with Marketo and other marketing automation technology.

    • HTML/CSS for email design and coding

    • Excellent grasp of best practices for email marketing and design (CAN-SPAM, subject line testing, ALT tags, image optimization, etc..)

    • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

    • Knowledge of data segmentation, dynamic content, and email measurement

    • Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting

    • Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc…)

    • Strong business acumen and quantitative analytical skills.

    • Strong SQL or similar data skills preferred

    • Fast Learner – Can achieve power-user status on multiple tools quickly

    • 3+ years of experience with track record of increasing responsibility

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